How to convice a man to ride?

I see a lot of posts about a man convincing a woman to ride, but how do you convince a man?

I have my own bike and love it! But the guy I'm dating seams to have no interest what so ever, which is fine. But I would love to go on cruises with him so we could spend more time together. Honestly, come summer, I basically work, ride, and sleep.

But I am wondering if anyone else has been in this situation and actually successfully convinced their man to ride ?